AI-Assisted Chat Services – Terms of Use

Last Updated: July 24, 2026

1. Acceptance of Terms

These AI-Assisted Chat Services Terms of Use (“Chat Terms”) govern your access to and use of the AI-assisted chat services available on our Site.

Our AI-assisted chat services may include:

  • our independently operated Custom AI Shopping Assistant; and
  • the Shopify Inbox Agent, which is powered by Shopify.

We refer to these services collectively as the “AI-Assisted Chat Services.” Features, providers, usage limits, and functionality may differ between the two services.

These Chat Terms supplement our general Terms of Service. If there is a conflict between these Chat Terms and our general Terms of Service, these Chat Terms control solely with respect to your use of the AI-Assisted Chat Services.

By accessing or using an AI-Assisted Chat Service, you confirm that you are at least 13 years of age and agree to these Chat Terms. If you do not agree, please discontinue use of the applicable chat service immediately.

2. Service Description

The AI-Assisted Chat Services are provided to help you browse products, obtain information about shipping, returns, sizing, product details, and store policies, receive shopping guidance, and access other available customer-support functionality.

The AI-Assisted Chat Services are intended for use by customers located in the United States only.

Custom AI Shopping Assistant

Our Custom AI Shopping Assistant provides informational shopping and customer-support guidance based on information available through our Site and related systems.

The Custom AI Shopping Assistant cannot place or modify orders, add items to your cart, apply discounts, process payments, approve returns, issue refunds, or guarantee product availability, delivery times, product suitability, or any particular customer-service outcome.

Shopify Inbox Agent

The Shopify Inbox Agent is powered by Shopify and operates through the Shopify Inbox chat widget on our online store.

The Shopify Inbox Agent may use information from our product catalog, inventory, store policies, pages, Knowledge Base, and other store content to answer questions and provide shopping assistance. It may also use or cite public web search results as a secondary source for certain product-adjacent information.

Depending on the features available and the configuration of our store, the Shopify Inbox Agent may:

  • answer questions about product details, availability, and pricing;
  • recommend products based on your stated preferences;
  • help signed-in customers look up the status of an existing order;
  • add recommended products to your shopping cart; and
  • transfer a conversation to our staff when human assistance is requested or required.

Visitors may begin a conversation without signing in. Personalized features, including order lookups, are available only after the customer signs in through the applicable Shopify customer-account process.

Adding a product to your cart does not place an order, reserve inventory, complete a purchase, or authorize payment. You must review your cart, complete checkout, provide the required information, and submit payment before an order is placed.

When a conversation is transferred to our staff, the previous AI-generated conversation context may be made available to the staff member so that the inquiry can be reviewed and continued.

The Shopify Inbox interface automatically informs customers that the chat is powered by Shopify and that they are communicating with AI.

3. Usage Rules and Limitations

The following rules apply to your use of all AI-Assisted Chat Services:

  • The services are for personal, non-commercial shopping and customer-support use only.
  • Automated queries, scraping, crawling, bot usage, or unauthorized bulk access are prohibited.
  • You may not attempt to bypass rate limits, authentication requirements, safeguards, access controls, or other security measures.
  • You may not attempt to obtain system instructions, security information, confidential business information, or personal information belonging to another person.
  • You may not impersonate another customer or attempt to access another customer’s account or order information.
  • You may not submit malicious code, scripts, commands, files, links, or instructions intended to interfere with the Site or any related system.
  • You may not use the chat to submit unlawful, infringing, defamatory, abusive, harassing, threatening, deceptive, fraudulent, or otherwise harmful content.
  • You may not use the chat to facilitate unlawful activity, fraud, intellectual-property infringement, security abuse, or violations of our policies.
  • You may not use the chat to collect, infer, disclose, or attempt to access personal information about other users or third parties.

Custom AI Shopping Assistant Message Limit

The Custom AI Shopping Assistant is generally limited to a maximum of 10 messages per hour per user, device, session, IP address, or other identifier used by our systems to enforce service limits.

This message limit applies to the Custom AI Shopping Assistant only. The Shopify Inbox Agent may be subject to different technical, operational, or provider-imposed limits.

We reserve the right to restrict, suspend, or terminate access to either AI-Assisted Chat Service if we reasonably believe that these Chat Terms have been violated or that the service is being used in a way that creates legal, operational, security, fraud, abuse, or service-integrity risks.

4. Data Collection & Privacy

Depending on which AI-Assisted Chat Service you use, we and our service providers may collect or process information associated with your interaction, including:

  • the messages, questions, instructions, and other content you submit;
  • responses generated during the conversation;
  • conversation and session history;
  • your IP address;
  • browser, device, and operating system information;
  • timestamps, request metadata, request identifiers, error records, and technical diagnostics;
  • rate-limiting, security, fraud-prevention, and abuse-prevention information;
  • verification and anti-bot signals, including reCAPTCHA tokens, scores, or similar results where applicable;
  • account, customer, and order information when you are signed in and request personalized or order-related assistance; and
  • your email address and the content of any transcript, follow-up request, or related customer-service message when you choose to provide or request those features.

We refer to this information collectively as “Chat Data.”

Chat Data may be used to:

  • operate the applicable AI-Assisted Chat Service;
  • understand and respond to your questions;
  • generate answers, product recommendations, and shopping guidance;
  • provide permitted personalized or order-related assistance;
  • maintain conversation continuity;
  • transfer conversations to our staff;
  • provide customer support and requested follow-up communications;
  • enforce usage limits and authentication requirements;
  • detect and prevent spam, bots, fraud, abuse, and security incidents;
  • troubleshoot errors and maintain system reliability; and
  • review and improve the quality, safety, and usefulness of the applicable service.

Custom AI Shopping Assistant Data

Chat Data processed through the Custom AI Shopping Assistant may be handled by Netlify, OpenAI, Upstash, Google reCAPTCHA, and Resend as necessary to operate, secure, maintain, and support that service.

Shopify Inbox Agent Data

Shopify processes customer data, including chat communications, in real time to generate responses and to improve the quality of the Shopify Inbox Agent over time.

Conversation history associated with the Shopify Inbox Agent is accessible to our authorized staff through Shopify Inbox. Relevant customer, account, or order information may be processed when a signed-in customer uses personalized functionality or requests an order lookup.

Chat conversations and related records may be reviewed by Le Couture Store for customer support, quality assurance, security monitoring, troubleshooting, fraud and abuse prevention, and enforcement of our terms and policies.

We do not sell your personal information for money or rent customer lists to third parties for their own direct-marketing purposes. Certain data practices may be treated differently under applicable privacy laws, as further explained in our Privacy Policy.

Please do not submit complete payment card information, account passwords, government-issued identification numbers, health information, or other highly sensitive personal information through an AI-Assisted Chat Service.

For complete information about how we collect, use, disclose, retain, and protect personal information, please review our Privacy Policy.

5. Third-Party Technology Providers

Custom AI Shopping Assistant Providers

We use third-party service providers to operate the Custom AI Shopping Assistant, including:

  • Netlify for server-side processing, hosting, and operational infrastructure for chat requests;
  • OpenAI API for generating AI responses;
  • Upstash for rate limiting and related anti-abuse controls;
  • Google reCAPTCHA for bot detection and abuse prevention; and
  • Resend for transactional email delivery if you request or trigger chat-related follow-up or transcript delivery.

Your use of the Custom AI Shopping Assistant may therefore involve the processing of chat content, technical metadata, security signals, and, where you voluntarily provide it, your email address through these providers, as further described in our Privacy Policy.

Where reCAPTCHA is used in connection with the Custom AI Shopping Assistant, your use of that verification service is subject to Google’s Privacy Policy and Terms of Service.

Shopify Inbox Agent Provider

Shopify powers the Shopify Inbox chat service and the Shopify Inbox Agent. Shopify may process Chat Data, store information, customer-account information, and permitted order information as necessary to provide the service and its available functionality.

Shopify’s processing is also governed by its applicable terms, privacy policies, and data-processing practices.

Shopify Privacy Policy | Shopify Consumer Privacy Policy

6. Important AI Limitations

Please be aware of the following limitations:

  • Responses are generated automatically and may contain errors, omissions, inaccurate interpretations, fabricated information, or outdated information.
  • The availability, features, and capabilities of the Custom AI Shopping Assistant and the Shopify Inbox Agent differ.
  • The applicable service may misunderstand your request or provide an incomplete or irrelevant response.
  • Product recommendations are informational only and should be verified on the relevant product page before purchase.
  • Product prices, discounts, inventory, options, policies, delivery estimates, and other information should be confirmed through the relevant Site page, cart, checkout, customer account, order confirmation, or our staff.
  • Information obtained from public web search results or other secondary sources may be incomplete, inaccurate, or unrelated to our store’s official policies and product information.
  • An AI-generated response does not amend our Terms of Service, Privacy Policy, Shipping Policy, Refund and Return Policy, Payment Policy, product terms, order terms, or any other official policy.
  • An AI-generated statement does not constitute approval of a refund, return, exchange, cancellation, discount, order modification, or other customer-service remedy.
  • Our staff may correct, clarify, supplement, or supersede an AI-generated response.
  • The AI-Assisted Chat Services cannot provide legal, financial, medical, tax, or other professional advice.

You are responsible for reviewing the information relevant to your purchase and for confirming that the products, options, shipping details, personalization information, and order information shown at checkout are correct before submitting an order.

For urgent matters, complex inquiries, or issues requiring human review, please contact our support team at hello@lecouturestore.com.

7. Availability, Handoffs, and Service Changes

The availability of each AI-Assisted Chat Service may depend on service hours, assignment settings, Site configuration, customer-account status, provider availability, technical conditions, or other operational factors.

The Shopify Inbox Agent may respond to all eligible conversations, only when our staff is unavailable, or not at all, depending on our current Shopify Inbox assignment settings.

A conversation may be transferred from the Shopify Inbox Agent to our staff when you request human assistance, when the agent determines that staff attention is appropriate, or when we otherwise decide that human review is needed. A staff response may not be immediate.

We may modify, limit, suspend, replace, or discontinue either AI-Assisted Chat Service or any part of it at any time, with or without notice. We may also change message limits, supported functionality, assignment settings, underlying providers, data-processing arrangements, or technical and security safeguards as reasonably necessary.

8. Disclaimer of Warranties

The AI-Assisted Chat Services are provided “as is” and “as available” without warranties of any kind, express or implied.

To the fullest extent permitted by applicable law, Le Couture Store LLC disclaims all warranties regarding the availability, continuity, security, accuracy, reliability, completeness, timeliness, suitability, or fitness of the AI-Assisted Chat Services for any particular purpose.

We do not warrant that an AI-Assisted Chat Service will always be available, operate without interruption, correctly understand every request, provide complete or accurate information, or produce any particular result.

Nothing in these Chat Terms excludes or limits any warranty, remedy, statutory right, or liability that cannot lawfully be excluded or limited.

9. Limitation of Liability

To the fullest extent permitted by applicable law, Le Couture Store LLC and its members, managers, employees, agents, and service providers shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of, reliance on, or inability to use an AI-Assisted Chat Service.

This includes damages arising from inaccurate, incomplete, delayed, or unavailable AI-generated information; reliance on product recommendations; service interruptions; or unauthorized or prohibited use of the service.

Your sole remedy for dissatisfaction with an AI-Assisted Chat Service is to discontinue its use, except where applicable law provides a remedy that cannot be excluded or limited.

10. Changes to These Terms

We may update these Chat Terms from time to time to reflect changes to our AI-Assisted Chat Services, providers, functionality, business practices, security measures, legal requirements, or other operational matters.

When we update these Chat Terms, we will revise the “Last Updated” date shown above. Where required by applicable law, we may also provide additional notice.

Your continued use of an AI-Assisted Chat Service after revised Chat Terms become effective constitutes your acceptance of the revised Chat Terms. If you do not agree with the revised Chat Terms, you must discontinue use of the AI-Assisted Chat Services.

11. Contact Information

For questions or concerns regarding these Chat Terms or an AI-Assisted Chat Service, please contact us:

12. Governing Law & Disputes

These Chat Terms are governed by and construed in accordance with the laws of the State of Wyoming, United States, without regard to its conflict-of-law principles.

This choice of law does not deprive you of any mandatory consumer protection or statutory right provided by the law of your state of residence that cannot lawfully be waived.

Disputes relating to these Chat Terms or an AI-Assisted Chat Service are subject to the informal dispute resolution, legal proceedings, consumer-rights, governing-law, and venue provisions contained in our general Terms of Service.